Product Marketing Manager DACH

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job

As the Product Marketing Manager STANLEY and BLACK+DECKER, you’ll be part of our Marketing Team. You’ll get to:

• •Design the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters.
• •Actively align the marketing mix for maximum impact with a strong focus on efficient and profitable Sell-In Campaigns within a Multi-Channel approach.
• •Lead new product launches for the defined business units across the region.
• •Develop and coordinate growth strategies for all relevant sales channels with cross functional teams and multi-level involvement.
• •Analyse market trends, customer needs, competitor activity, retail pricing, and identify white space opportunities.
• •Take an active role in internal and external meetings, projects & events.
• •Actively ensure an efficient communication regarding all marketing, product, and portfolio-related information between marketing, sales, and other functional areas.
• •Work very closely with the Brand & Account Activation Department to optimize the full marketing mix, including brand communication, social media plans, campaign materials and sponsorships for STANLEY and BLACK+DECKER.
• •Coordinate volume planning with Demand Planning Team and KAMs / Sales Department especially for New Product Launches, Runrate, Sell-In Promotions and manage an efficient Excess & Obsolete Stock reduction.

About You

You love to learn and grow and be ack