Product Marketing Manager 60%

Product Marketing Manager 60% (m/f/d)

Muri, AG

YOUR RESPONSIBILITIES

• •Responsibility for the market launch of new products in the Components/Awnings sector: Conception, implementation and success measurement of target group-specific marketing and communication measures in close cooperation with internal contacts
• •Product Content Creation (video, text and image material) in the Components/Awnings sector in collaboration with agencies
• •Communication of product changes and improvements together with operational marketing to specialist partners
• •Support for operational marketing (POS) in the creation of marketing materials
• •Collaboration in the implementation of the Brand Experience/brand presence at all touch points along the Customer Journey with all internal and external stakeholders according to CI/CD guidelines
• •Project management and collaboration in the area of marketing communication
• •Management of external agencies and service providers (from briefing to final control)

YOUR PROFILE

• •Several years of experience in product marketing or similar
• •Technical understanding as a basic prerequisite to confidently grasp, classify and position complex products in a target group-specific manner
• •Affinity for the construction industry and architecture, ideally with sound industry knowledge or strong interest in construction processes, materials and architectural contexts
• •Strong aesthetic understanding for the design of sales documents, presentations and marketing materials in consistent compliance with CI/CD guidelines
• •Proficiency in text creation, especially for product-related content, benefit argumentation and addressee-specific communication
• •Structured, precise way of working and high quality standards