Product Marketing Lead

About Maxon

Maxon is a developer of professional 3D modeling, painting, animation and rendering solutions. Our award-winning software products Cinema 4D, Redshift 3D, and Red Giant are used by leading studios and artists worldwide to create stunning visual effects, motion graphics, game development, product visualization, medical illustration, architectural rendering, and more.

Product Marketing Lead

Maxon is looking for a Product Marketing Lead to join our growing team. This is a full-time position based in Bad Homburg, Germany (hybrid work model). The Product Marketing Lead will be responsible for developing and executing product marketing strategies for Maxon's software products, including Cinema 4D, Redshift 3D, and Red Giant. This role will work closely with product management, sales, and marketing teams to ensure successful product launches, drive product adoption, and achieve revenue goals.

Key Responsibilities

• •Develop and execute comprehensive product marketing strategies and plans for Maxon's software products.
• •Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and customer needs.
• •Define product positioning, messaging, and value propositions that resonate with target audiences.
• •Create compelling marketing content, including presentations, datasheets, whitepapers, case studies, and website copy.
• •Collaborate with product management to define product roadmaps and prioritize features based on market demand.
• •Partner with sales and marketing teams to develop and execute go-to-market strategies and product launch plans.
• •Monitor product performance, analyze key metrics, and provide recommendations for optimization.
• •Stay up-to-date with industry trends, emerging technologies, and competitive landscape.

Qualifications

• •Bachelor's degree in Marketing, Business, or a related field.
• •5+ years of experience in product marketing, preferably in the software or technology industry.
• •Proven track record of successfully launching and growing software products.
• •Strong understanding of product marketing principles, strategies, and tactics.
• •Excellent written and verbal communication skills with the ability to articulate complex technical concepts to diverse audiences.
• •Ability to work collaboratively in a cross-functional team environment.
• •Experience with 3D animation, motion graphics, or visual effects software is a plus.
• •Fluency in English is required; German language skills are a plus.

What We Offer

• •A diverse and challenging environment with an international team of highly qualified people.
• •An open and friendly corporate culture with flat hierarchies and fast decision-making processes.
• •Flexible working hours and a hybrid work model.
• •Opportunities for professional development and growth.
• •Company pension scheme and other benefits.

Equal Opportunity Employer

Maxon is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.