Head of Product Marketing

Our company delivers exceptional recruitment services on a global scale, presenting an innovative approach that connects candidates and clients seamlessly.

David Kennedy Recruitment is working with a leading B2B solution provider who are looking to recruit a Head of Product Marketing.

Position Details

• •Position: Head of Product Marketing
• •Location (FTE): Romania, Bulgaria, Gibraltar, Malta, Serbia, Latvia
• •Location (SLA): Belgium, Ireland, Luxembourg, Netherlands, Denmark, Finland, Sweden, Estonia, Lithuania, Czechia, Hungary, Poland, Slovakia, Slovenia, Croatia, Cyprus, Greece
• •Employment type: Full-time

About the Role

We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy across a diverse iGaming portfolio, including Slots, Live Casino, and Sportsbook. This is a senior leadership role suited to an expert who combines deep product knowledge, market insight, and commercial acumen to drive global growth and differentiation.

Duties and Responsibilities

• •Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives
• •Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets
• •Act as the subject matter expert across all product lines, with a strong understanding of player behavior, product mechanics, and underlying technology
• •Lead, mentor, and scale a high-performing global product marketing team
• •Design and implement a structured GTM framework to support new product launches and major updates
• •Leverage product analytics, customer insights, and market data to inform strategy and drive performance
• •Conduct competitive analysis to refine product positioning and support roadmap decisions
• •Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally.

Requirements

• •Fluent in English (C1), with strong proficiency in both written and spoken communication
• •10+ years of experience in Product Marketing, including at least 5 years in senior or global leadership roles within the iGaming industry
• •Proven track record of delivering successful marketing strategies across Slots, Live Casino, and Sportsbook
• •Strong understanding of the full product lifecycle, including acquisition, retention, and monetization strategies
• •Experience launching and scaling products across multiple international markets
• •Data-driven approach with the ability to interpret metrics and optimise performance
• •Excellent communication, storytelling, and stakeholder management skills
• •Demonstrated leadership experience managing distributed, multicultural teams
• •Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).

Benefits

• •Opportunity to shape global product marketing strategy within a leading iGaming environment.
• •High-impact leadership role with exposure to international markets and senior stakeholders.
• •Collaborative, fast-paced environment focused on innovation and growth.
• •And many others!!!