Functional Team Lead Product Marketing - Deutschland

As a leading company in healthcare software solutions, we operate in 19 countries and employ over 9,000 dedicated individuals. You will work in a dynamic and innovative environment full of opportunities. With your commitment and passion, you will have the chance to make a lasting difference. Together, we are shaping the healthcare system of the future. Join our mission and make a difference – for a world where knowledge saves lives!

If you wish to apply for this position, please ensure you meet the requirements listed below.

The Role: How you create impact at CGM

As Team Lead Product Marketing in the AIS DACH region, you will be responsible for the content leadership, strategic direction, and further development of our Product Marketing function. You will be accountable for how our products are understood in the market, how they generate demand, and how they strategically support Sales & Marketing.

With your team of four Product Marketing Managers, you will form the bridge between product, sales, and the market – with clear responsibility for segmentation, positioning, and messaging. You will transform complex products into clear value propositions that inspire customers and partners.

Your Contribution

• •You will lead and develop the Product Marketing team professionally and personally.
• •You will be responsible for positioning, messaging, and storyline for the AIS portfolio and our target segments.
• •In collaboration with Go-to-Market, Product Management, and Sales, you will steer the market launch of new products and releases.
• •You will develop compelling value stories, argumentation guides, and campaigns with Sales Enablement.
• •You will ensure consistent, differentiating communication across all marketing and sales channels.
• •You will analyze market and competitor developments and derive strategic measures.
• •You will establish data-based success measurement focusing on leads, pipeline contribution, and brand metrics.
• •You will further develop the role of Product Marketing into a strategic sparring partner for Product, Sales, and Marketing.

What you bring

• •At least 5 years of experience in product or B2B marketing, ideally in SaaS, MedTech, or Healthcare IT.
• •Demonstrable success in positioning, storytelling, and market launch.
• •Deep understanding of customer needs, segments, and decision-making processes in the physician and practice environment.
• •Strong strategic skills combined with high operational implementation strength.
• •Experience in leadership and in collaborating with product and sales teams.
• •Excellent communication and presentation skills in German and English.
• •Analytical mindset and confident handling of KPIs such as leads, pipeline contribution, conversion, and awareness.

What you can expect from us

• •Health: Take advantage of the opportunity to undergo a health check on-site through our Barmer health services.
• •Events: Participate in internal events and activities, which regularly take place on-site and remotely.
• •Ergonomics: Design your workspace to meet your ergonomic needs, allowing you to work comfortably and health-promotingly on-site.
• •Corporate Benefits: Enjoy attractive employee discounts and benefits with various partners and providers.
• •Company Pension Scheme: Take advantage of a company pension scheme to secure your future.

We are looking for people who feel the power of AI in the eHealth environment, want to shape change, and with curious passion recognize how technology can make healthcare smarter, simpler, and better.

Diversity is part of CGM! We welcome applications regardless of disability, gender, nationality, ethnic and social origin, religion.