Freelance Product Marketing Manager

About Prelude

Prelude is redefining how companies authenticate and onboard users - turning what's traditionally a cost center into a growth lever.

Our flagship product lets businesses send OTP codes with the best price-to-conversion ratio on the market, dynamically selecting the most effective channel in real time (optimized SMS, WhatsApp, and more) while actively blocking spam and fraud that legacy providers miss.

Founded in 2022 by former Zenly team members who lived the pain of broken SMS authentication firsthand, we're already serving fast-growing companies across Europe and are expanding into the US.

But authentication is only the starting point - we're building the platform for trust at scale, with an ambitious roadmap of market-defining products ahead.

Why join us

Today, we're a team of 60 and growing, based in Paris, building products that power secure and high-performance user onboarding for companies across the world. We believe small, highly skilled teams outperform large, fragmented organizations, and we are intentional about staying focused on impact, quality, and speed.

We operate with a flat org structure and value in-person collaboration, which helps ideas move faster, decisions stay grounded, and teams take full ownership of what they build.

Our values

Care

We care deeply about our customers, our teammates, and the quality and reliability of what we ship.

Bias for Action

We move fast, test in the real world, and iterate quickly rather than over-optimizing in theory.

Ownership

We take responsibility end to end, from identifying problems to delivering outcomes and learning from results.

We're hiring a freelance product marketer to own how our products show up in the world, from positioning to launch to in-product copy. You'll also build the automations that keep it all moving without a large team behind it.

WHY THIS ROLE EXISTS

We ship fast, and we have more products than marketing surface to support them: Verify, Lookup, the dashboard, the SDKs, and a growing set of features around anti-fraud and analytics. Today our positioning lives mostly in engineering-led docs and founder posts. We need someone who can turn that raw substance into sharp narrative, crisp landing pages, in-product moments that convert, and devrel content that earns trust with technical buyers.

THE 2026 MILESTONE: MULTI-PRODUCT PLATFORM

This year's big bet is the launch of Prelude as a multi-product platform. We're moving from "the best OTP API" to a full platform: verification, lookup, anti-fraud, and what comes next. First up: build the story for each product, side by side, in a way that holds up against Twilio Verify, Sinch, Vonage, MessageBird, and the identity incumbents.

Concretely

• •Build a dedicated product presentation for each product in the platform (positioning, target buyer, core use cases, proof points, pricing narrative).
• •Map each one against the competition and decide what we double down on vs. what we explicitly don't try to win.
• •Select the 2-3 things per product where we put real marketing weight, and cut the rest.
• •Make sure the individual stories ladder up to one coherent platform narrative, not a handful of disconnected pitches.

This is the single most important piece of work for the year, and the rest of the role flows from it (site, launches, in-product copy, devrel).

WHAT YOU'LL DO

Positioning and narrative

• •Sharpen the positioning for each Prelude product (Verify, Lookup, anti-fraud, and what's next) and assemble them into a coherent multi-product platform story.
• •Build product-by-product presentations benchmarked against the competition, and make the call on where we put emphasis vs. where we stay quiet.
• •Own the master narrative across the website, social, and external communication so every surface reinforces the same point of view.

Web, landing pages, and copy

• •Write and iterate on the marketing site and product landing pages. You own the copy, work with our brand designer on tone and layout, and ship changes yourself.
• •Drive experiments on hero sections, comparison pages, pricing, and conversion CTAs.

Launches and product announcements

• •Lead product announcement workflows: draft the narrative, changelog entry, blog post, social thread, and customer email.
• •Partner with product and engineering to identify which releases deserve a full launch vs. a quiet ship.

In-product conversion

• •Work on the in-product flow that turns a dashboard signup into a paying customer: onboarding copy, empty states, upgrade prompts, activation nudges.
• •Collaborate with the brand designer to keep voice and visual tone consistent from landing page to dashboard.

Product strategy input

• •Spot gaps: feature requests we keep hearing, competitive moves, positioning holes. Bring them back to product with a clear recommendation.
• •Use competitive research, customer calls, and data to shape what we build next, not just how we talk about it.

Developer relations content

• •Produce technical content that developers actually read: tutorials, integration demos, teardown posts, sample apps, short video walkthroughs.
• •Build relationships with the communities where our users hang out (Hacker News, dev Twitter/X, relevant Discords, indie hacker spaces).

Automations and workflow

• •Establish the workflow that turns every shipped feature into marketing output automatically: changelog → internal note → customer email → social → docs update.
• •Use AI, Linear/Notion/Slack integrations, and lightweight scripts to make this a system, not a person-dependent process.

WHO YOU ARE

• •You've done produ