ELSE Product Marketing Specialist

At ABB, we help industries work more efficiently and cleanly, and every employee contributes to this. You will be given the space to take the lead, supported in your development, and will be proud of the impact we achieve together. Join us and help keep the world turning.

This position reports to:

Service Sales Manager

Product Marketing Specialist – Electrification Service

🚀 Turning technology into impact

At ABB, you work on innovations that keep industries running — smarter, safer, and more sustainable. As a Product Marketing Specialist Electrification Service, you play a key role in successfully bringing our low- and medium-voltage service solutions to market within the Benelux.

This is your chance to combine technology, strategy, and creativity in a role where you have a direct impact on growth, market positioning, and customer value.

At ABB, we are driven by care, courage, curiosity, and collaboration.

🧠 About the role

As a Product Marketing Specialist, you are responsible for driving product growth and market activation of Electrification Service solutions throughout the entire product lifecycle.

You operate at the intersection of product management, sales, and marketing, translating service solutions into strong marketing that appeals to our customers in industry, data centers, and utilities.

• •Location: Rotterdam (Waalhaven)
• •Work model: 3 days at the office or at clients, 2 days working from home
• •Contract: Full-time (40 hours)
• •Travel: Benelux (approximately 2x per month to clients or the Belgian headquarters in Diegem).

You report to the Sales & Marketing Manager Electrification Service and work closely with local sales teams and global product marketing colleagues.

💡 What are you going to work on?

In this role, you have a lot of ownership and variety. Your duties include, among other things:

Product growth & portfolio

• •Implementing product growth strategies per product line to achieve business objectives
• •Managing the local Electrification Service portfolio based on market needs
• •Identifying product and solution gaps and providing structured feedback on these to global product management
• •Analyzing underperforming products and proposing improvement actions

Market insights

• •Monitoring competitors in terms of strategy, pricing, and product launches
• •Leading the annual market analysis (total market, available market and market shares)

New Product Introductions

• •Determining priorities for new product introductions based on the product roadmap
• •Training and supporting the sales team with new propositions
• •Localizing marketing materials such as presentations and catalogs
• •Assisting with the implementation of CPQ configurators

Market activation & campaigns

• •Managing local digital marketing campaigns and lead management
• •Supporting installed-base commercialization (e.g. account-based marketing)
• •Leading or contributing to local customer events

Pricing & data quality

• •Managing local price lists and prices for new and existing products
• •Improving price consistency and value realization in collaboration with sales
• •Improving data quality and transparency in SAP and related systems

🤝 Your team and work environment

You will join a self-managing and collaborative team of product marketing and sales professionals. The culture is open, international, and focused on impact.

The management style is facilitative and empowerment-oriented, with ample room for:

• •Personal development
• •Ownership and initiative
• •Learning in practice

You work closely with:

• •Local sales teams in the Benelux
• •Global product management and marketing teams
• •Operations and service colleagues

✅ What are you bringing?

You are a hands-on product marketer who enjoys building, improving, and thinking critically. You combine technical knowledge with a commercial and strategic perspective.

Must-haves

• •Bachelor in Electrical Engineering or similar
• •3–5 years of experience in product marketing, preferably in an electrical or industrial environment.
• •Experience with or within a multinational organization
• •Strong analytical skills and a proactive, structured way of working
• •Fluent Dutch and English (minimum B2 level)

Nice-to-haves

• •Knowledge of low- or medium-voltage installations
• •Knowledge of the French language
• •Background in project engineering, process automation, or service environments

🌱 What makes this role attractive?

• •Wide variety of products, projects, and clients
• •International exposure and close collaboration with global teams
• •Direct influence on strategy, positioning, and growth
• •Strong development path towards roles such as Business Development Manager
• •Hybrid work model that supports a good work-life balance

🎁 What ABB offers you

At ABB, you grow while making an impact.

You can count on:

• •A full-time position at a global technology leader
• •Hybrid working with flexibility in time and location
• •International projects and customer contact
• •Company car and annual incentive
• •Continuous learning and development opportunities
• •A professional, inclusive, and future-oriented work environment

👋 Ready to apply?

Are you enthusiastic about shaping market strategies, realizing product growth, and translating technology into customer value?

👉 Apply via www.abb.com/careers

The application process consists of two interview rounds.

Do you have any questions? Feel free to contact Xavier Lie‑A‑Tjam, Talent Partner, via

📞 +31  6  21  897  862 or ✉️ [email protected].

Building a cleaner and smarter future requires diverse thinkers: curious, courageous, and creative people. That is why we welcome people of all backgrounds and experiences.

Ready to impress?

Apply today or go to https://www.abb.com to learn more about the impact of our solutions around the world.