Brand & Product Marketing Director

We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us." In this role, you will own the global brand identity, the go-to-market (GTM) strategy for our product portfolio, and our communications & advocacy programmes. This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth. Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. Named one of TIME Magazine’s Top 100 Inventions of 2020.

We’re over 200 employees spread across the world.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing

Own and iterate our Global Brand Strategy & identity, including

• •Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS)
• •Develop and execute high-impact brand awareness campaigns that move the needle on top-of-funnel growth
• •Identify and execute strategic partnerships, collaborations, and activations
• •Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence
• •Deliver beautiful and impactful creative through our in-house creative studio

Own and execute our Product Marketing & GTM strategy

• •Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain, and Growth teams
• •Translate complex product features into compelling, benefit-driven messaging that resonates with diverse global personas.

Own and execute our Content Marketing strategy

• •Develop and execute a multi-channel content roadmap that supports product launches & seasonal campaigns
• •Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families

Own and execute our Global Communications strategy across all corporate and consumer PR

• •Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights
• •Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth
• •Lead, mentor, and develop a high-performing team, fostering collaboration, accountability, and career growth
• •Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints

What you’ll bring

• •You are equal parts creative storyteller and data-driven strategist. You love a beautiful aesthetic, but you care even more that it works
• •8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role
• •Proven experience scaling a brand & launching new products across multiple international markets
• •Exceptional writing