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This listing was posted 46 days ago. We recommend checking the company's website to confirm it's still open before applying.
TL;DR
You'd be helping Visa, a huge payment company, market their business-to-business payment solutions across Central Europe. If you're a B2B marketing pro who loves driving demand and working closely with sales teams, you'll thrive here.
About Visa
Visa facilitates electronic funds transfers globally, primarily through credit and debit card transactions. The company connects consumers, businesses, banks, and governments in over 200 countries and territories.
Visit websiteAbout the role
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Experienced B2B and Product Marketing Manager who develops and executes demand‑generation and account‑based marketing programs to strengthen Visa’s leadership in commercial payments, money movement and emerging verticals. Being part of the B2B and Product Marketing Team in Central Europe (DACH and the Netherlands), working closely with Sales, Product and Commercial teams, the role delivers integrated initiatives across the cluster.
Key Responsibilities
- •Develop and execute B2B marketing strategies that differentiate our offerings, clearly communicate customer value, and deliver measurable outcomes.
- •Conduct competitive and key customers analysis, to understand buying behaviors, challenges, and opportunities. Use these insights to develop effective B2B marketing campaigns that engage our key audiences and drive action.
- •Design and optimize campaign creative frameworks, and media strategies to drive awareness, understanding, and demand generation with targeted customers across Central Europe
- •Execute impactful nurture programs to improve conversion rates from leads to opportunities. Develop our digital content (web and social media) and site development to optimize client engagement and lead generation across multiple channels.
- •Execute thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase our expertise and value
Interested in this role?
Apply directly on Visa's website.
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