Idera, Inc.

Sr. Product Marketing Manager

Valladolid, ESOn-siteSenior PMMFinTechPosted about 11 hours ago

TL;DR

This Senior PMM role is all about shaping how a B2B software company talks about its data and product tools, focusing on clear messaging and sales support for big businesses. You'd love this if you're a strategic PMM who enjoys translating complex tech into compelling stories and empowering sales teams in a global, competitive market.

About the role

We’re looking for a strategic and execution-focused Product Marketing Manager (PMM) to lead positioning, messaging, enterprise sales enablement, and go-to-market execution for a global B2B SaaS platform that sits at the intersection of data, product, and enterprise software.

As PMM, you will act as the bridge between Product, Marketing, Sales, and the market. You’ll translate complex features into compelling value propositions, enable sales with the right tools, and ensure our products are positioned for growth in competitive, global markets. You will play a critical role in supporting complex, multi-stakeholder sales cycles and shaping our positioning against direct competitors and in-house build alternatives.

Key Responsibilities

• Define positioning and messaging across multiple buyer personas, including product leaders, engineers, data teams, and executive decision-makers

• Own enterprise-grade value narratives, including build-vs-buy, scalability, security, and total cost of ownership

• Develop core messaging frameworks that support long sales cycles, technical evaluations, and executive-level justification

• Continually refresh messaging across the website, campaigns, product launches, and content assets

• Align product stories with customer pain points, industry trends, and use cases

• Act as a trusted partner to Product and Sales, translating product strategy into clear value propositions, enablement, and messaging that directly supports revenue and customer adoption

Go-to-Market & Launches

• Plan and execute product launches and feature rollouts across channels

• Partner with Product and Engineering to understand roadmaps and turn updates into market-ready narratives

• Work cross-functionally to deliver launch assets (emails, landing pages, webinars, blog posts, etc.)

• Collaborate with Sales to refine Ideal Customer Profiles (ICPs) and use case priorities

• Create sales collateral that supports enterprise and mid-market deal cycles, including pitch deck

Interested in this role?

Apply directly on Idera, Inc.'s website.