Senior/Lead Product Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior/Lead Product Marketing Manager in Spain.

This role offers the opportunity to lead the product marketing strategy for an innovative, high-growth B2C platform in the gaming and fintech ecosystem. You will be responsible for bridging product development and market success, ensuring seamless go-to-market execution, and driving adoption, engagement, and retention. The position combines strategic thinking, hands‑on marketing execution, and cross‑functional leadership, with a strong focus on compliance, user safety, and revenue growth. You will collaborate with product, design, development, and external partners to shape positioning, define unique value propositions, and optimize user experiences. This role provides autonomy, influence, and the chance to scale marketing processes from scratch in a fast‑paced startup environment. Passion for gaming, esports, and community engagement is highly valued, and fluency in Ukrainian or Russian with English proficiency is required.

Accountabilities

• •Lead and grow the Product Marketing function, providing strategic guidance while maintaining a hands‑on approach to execution
• •Develop and implement marketing strategies for B2C products and B2B platform features
• •Collaborate closely with product, design, development, and external partners to enhance product mechanics and drive market adoption
• •Create positioning, messaging, and unique value propositions tailored to target audiences
• •Monitor and optimize KPIs across acquisition, engagement, retention, and conversion funnels, continuously testing hypotheses for improvement
• •Plan and execute product launches and market entry strategies
• •Conduct market, competitor, and customer research to inform product positioning, strategy, a