Senior Product Marketing Manager – France (SaaS B2B)

Join Sage at the heart of its growth strategy in France.

At Sage, we help millions of SMEs thrive with SaaS solutions that transform accounting, finance, HR, and business management. In a rapidly changing market, accelerated by AI, embedded finance, and the arrival of new players, Product Marketing plays a key role in our growth.

Today, we are recruiting a Senior Product Marketing Manager for France to drive the growth of Sage Active, one of our major strategic priorities in Europe.

This role is for a senior professional, ideally with a background in B2B SaaS, who wants to go beyond simply producing messages or launching products, and truly influence strategy, positioning, and sales performance.

Paris or Bordeaux – Hybrid model (3 days in the office / 2 days remotely)

Main Responsibilities

A strategic, high-impact role. This position is not an "execution" role. It is an individual leadership role, at the intersection of product, market, and revenue.

You will play a central role in answering key questions:

• •In which segments should the product gain priority?
• •Why do customers choose Sage over other players?
• •How can we transform our product capabilities (and AI) into clear and differentiating business value?
• •How can we maximize the impact of pricing, offering, and go-to-market strategy on growth?

Your work will directly influence:

• •product strategy,
• •the roadmap,
• •the sales pitch,
• •and, ultimately, business results in France.

Your Main Responsibilities

Market & Growth Strategy

• •Define priority target segments (PCS), high-potential opportunities, and growth levers for Sage Active in France.
• •Analyze the market (French SMEs, firms, partners, finance & accounting tech) and transform these insights into concrete strategic decisions.
• •Be the voice of the French market within Sage.

Positioning & Differentiation

• •Build and champion Sage Active's positioning against demanding B2B SaaS competition (e.g., Pennylane, Regate).
• •Define differentiating, credible, and customer-value-driven messaging.
• •Develop a clear narrative shared by the Product, Sales, and Marketing teams.

Value Proposition, Pricing & Offering

• •Translate functionalities (including AI) into concrete business benefits for customers.
• •Define and evolve value propositions by segment.
• •Lead pricing and packaging strategies, aligned with perceived value and market dynamics.

Go-to-Market & Internal Influence

• •Provide the strategic framework for the Go-to-Market strategy (target audience, reasons, what to sell, and how to win).
• •Work closely with the Product, Growth, and Sales teams, as well as senior management.
• •Influence product priorities through a deep understanding of customer expectations and market dynamics.

Why is this role attractive for a senior PMM?

• •A true strategic scope, not a support role
• •A key product in Sage's growth strategy
• •High visibility with management
• •A complex, highly competitive, and stimulating market
• •An environment where Product Marketing is recognized as a business driver

Desired Profile

What we are primarily looking for is a senior expert in B2B SaaS Product Marketing with a genuine passion for strategy and proven knowledge of AI, whether for implementation with the product management team or for setting up AI-powered PMM processes.

Ideally, you have

• •5 to 10+ years of experience in Product Marketing, Product Strategy, or equivalent, necessarily within a B2B SaaS context.
• •Solid experience in defining positioning, go-to-market strategy, and product differentiation.
• •A good understanding of the challenges faced by SMEs/SMBs, ideally in the fintech, accounting, ERP, or management software sectors.
• •Experience working in international and matrix organizations.
• •A demonstrated ability to influence without hierarchical authority.
• •An analytical mind, focused on business impact.

And also

• •Comfortable with ambiguity and changing environments.
• •Curious, structured, and results-oriented.
• •Strong interest in the use of AI and data tools.
• •Fluent in French and English.