Senior Product Marketing Manager, EMEA

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

We are looking for a Senior Solutions Product Marketing Manager to join our Product + Portfolio Marketing team and own Fivetran's solutions marketing program end-to-end. This is a highly strategic, cross-functional role responsible for building and scaling how Fivetran goes to market around customer use cases and solutions, translating technical capabilities into compelling, outcome-based narratives that resonate with both technical and business buyers. As the owner of this program, you will iterate on the framework, set the strategy, and drive execution across use cases, solution positioning, and the assets that bring them to life for sellers, partners, and customers.

You'll work with Sales and Marketing to ensure the solutions framework is adopted in the field and activated across campaigns and programs, while also partnering with Product to keep solution positioning grounded in specific products. You'll engage personas spanning data engineers and architects to analytics leaders, CDOs, and CIOs, connecting technical capabilities to business outcomes across the modern data landscape.

This is a full-time position based out of our Dublin office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You'll Do

Solutions Program Ownership

Own Fivetran's solutions marketing framework, including use case categories, technical and business use cases, and solution positioning. Build and maintain a scalable program that connects customer pain points and buying triggers to Fivetran's platform capabilities. Establish a review cadence to keep use cases, solutions, and messaging current as the market and product evolve. As the program matures, develop an industry vertical layer that connects Fivetran's solutions to the specific challenges and use cases of priority industries such as retail, financial services, healthcare, and manufacturing.

Messaging and Positioning

Develop differentiated, outcome-based messaging and positioning for each priority use case and solution, tailored to relevant buyer personas and segments. Translate complex technical concepts into clear value narratives that resonate across the buyer journey, from initial discovery through evaluation and expansion. Partner with Product to ensure solution positioning is grounded in platform capabilities and reflects the latest product priorities.

Sales Adoption and Iteration

Partner closely with Sales leadership, AEs, BDRs, SEs, and CSMs to drive adoption of the solutions selling framework in the field. Actively gather feedback on what messaging is landing, which discovery questions are effective, and where sellers are running into gaps or objections, then use that input to continuously iterate on the framework and assets.

Content and Sales Enablement

Build and maintain a comprehensive bill of materials for solutions selling, including solution briefs, discovery question guides, reference architecture diagrams, sales playbooks, and competitive battle cards. Partner with Sales Enablement to train and equip sellers with the tools and context they need to lead use case-driven conversations. Map customer success stories and case studies to priority use cases to support pipeline and expansion motions.

Cross-Functional Collaboration

Serve as the connective tissue between Product, Sales, Marketing, and Enablement, aligning stakeholders on priorities, messaging, and delivery timelines. Collaborate with Partner Marketing to develop joint solution plays with key ecosystem partners such as Snowflake and Databricks. Partner with Demand Generation and Campaign teams to ensure use case and solution messaging is activated across marketing channels and sales motions.

Customer and Market Intelligence

Conduct ongoing research into customer buying patterns, competitive positioning, and partner strategies to inform and validate use case and solution priorities. Synthesize inputs from win/loss analysis, sales calls, seller feedback, and industry analyst conversations to continuously sharpen positioning.

Skills We're Looking For

• •5–8 years of experience in product marketing, solutions marketing, sales engineering, or a related GTM function, ideally at a B2B data or enterprise SaaS company
• •Proven experience owning a solutions or use case marketing program, including defining frameworks, building messaging, and delivering enablement assets at scale
• •Familiarity with industry vertical go-to-market motions and how solution positioning shifts across verticals such as retail, financial services, or manufacturing
• •Understanding of enterprise sales motions, including new business and expansion plays, and how solutions-based selling fits into each
• •Understanding of the modern data ecosystem, including data integration, cloud data warehouses, data lakes, and emerging AI and analytics use cases
• •Experience working cross-functionally across Sales, Product, SE, and Enablement teams to align on priorities and drive execution
• •Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, mediums, and stages of the buyer journey
• •Strong project management skills with the ability to manage a complex, multi-workstream program and meet deadlines in a fast-moving environment
• •A data-driven mindset, comfortable using win/loss data, pipeline metrics, and content performance to inform decisions and measure program impact

#LI-NR1 #LI-HYBRID

Perks and Benefits

• •100% employer-paid medical insurance*
• •Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• •RSU stock grants*
• •Professional development and training opportunities
• •Company virtual happy hours, free food, and fun team-building activities
• •Monthly cell phone stipend
• •Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.