Senior Product Marketing Manager - B2C

About Alma

At Alma, we believe sustainable commerce depends on fair, well‑balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place - serving commerce.

Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience - without encouraging bad debt. As the buy now pay later leader in France and active in 10 European countries, we’ve empowered over 21,000 merchants and 8 million consumers. With 360+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe—and we’re just getting started.

Alma is the company for you if you are looking for: Collective intelligence is the driving force behind Alma: we are looking for open-minded, curious, and ambitious people who want to actively participate in this exponential growth. To continue to deliver an optimal purchasing experience and absolute ease of use, all teams at Alma (Tech, Product, Sales, Operations, Data, Risk, Finance, Compliance, Legal, Marketing and People) will strengthen their members to maintain the highest standards of quality and trust while pushing these innovations at Alma’s pace.

The Role

Alma is strengthening its consumer strategy to create more value for end customers and drive satisfaction, loyalty, and repeat purchases. To support this ambition, we are hiring an experienced Product Marketing Manager to explore, size, and launch new B2C services for Alma consumers. In this role, you will lead the development of new service propositions, from identifying market opportunities to shaping the value proposition and driving go-to-market execution. Potential areas include services such as insurance, cashback, and other consumer-facing offers that enhance the Alma experience. This is a highly strategic and cross-functional position, ideal for someone who combines strong analytical thinking with sharp customer understanding and hands-on execution. You will work closely with Product, Data, Brand, Design, and Operations to turn opportunities into impactful launches.

As a Product Marketing Manager, you will play a key role in taking new B2C services from early exploration to market launch. You will sit at the intersection of customer insight, market intelligence, offer design, product & pricing strategy, and commercial packaging, ensuring that Alma builds services that customers want and that create meaningful business impact.

Your Main Missions Will Be

Market & Competitive Intelligence

Build a deep understanding of market trends, customer needs, emerging service categories, and competitor moves. You will identify whitespace opportunities and help Alma stay ahead of the market.

Opportunity Exploration, Sizing, and Strategic Recommendations

Explore new B2C service opportunities, assess their strategic fit, estimate their market potential and financial viability and formulate clear recommendations on where Alma should play and why.

Service Packaging & Pricing

Design the offer packaging and contribute to pricing strategy, balancing customer appeal, market competitiveness, and business impact.

Positioning & Value Proposition

Define compelling value propositions for new services and craft clear, differentiated positioning and messaging that resonate with consumers.

Go-to-Market Strategy

Design go-to-market strategies and lead cross-functional launch plans to bring new services to market successfully, from initial concept to rollout and performance tracking.

Who You Are

• •You have 6-8 years of experience among which 2-3 years experience in exploring, sizing and launching B2C monetised services
• •Experiences in Fintech and/or consultancy are an advantage
• •You have a strong ability to assess market opportunities and translate insights into strategic recommendations
• •You have excellent communication skills and a structured, analytical mindset
• •You are customer-centric
• •You are a critical thinker and a problem solver
• •You excel in team environments
• •You are fluent in English

In essence, you would be a great fit if you are both strategic and action-oriented, with a strong ability to spot promising opportunities and turn them into differentiating offers and impactful launches. You bring a sharp understanding of markets, customer needs, and business potential, and you know how to translate that into compelling propositions and go-to-market plans. Above all, you are motivated by solving real customer problems and contributing to ambitious, high-impact projects.

Our Values

• •Raise the bar
• •Do the right thing
• •Test, Learn, Repeat
• •Make it happen
• •Lead with humility

Diversity & Inclusion

At Alma, we're committed to fostering an environment where diversity and inclusion are at the heart of our values. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome. As an equal opportunities employer we make sure the application process and our workplace is for everyone.