Senior Product Marketing

Senior Product Marketing & Campaign Manager (m/f/d)

• •Fixed-term for 2 years
• •Vienna
• •Full-time
• •Experienced Professional
• •60,000 - 70,000 EUR Gross Annual Salary

Your Responsibilities

• •Development and ownership of holistic go-to-market strategies for product features and initiatives, including clear campaign and launch approaches
• •Definition of clear positioning, narratives, and value propositions in close collaboration with Product and Brand, based on relevant market and user insights
• •Translation of product roadmaps into scalable campaign strategies
• •End-to-end responsibility for the conception, planning, and implementation of product, brand, and collection campaigns
• •Management of cross-channel campaigns with a focus on performance and impact
• •Responsibility for target definition, budget allocation, and performance control
• •Close collaboration and management of interdisciplinary teams (Design, CRM, Performance, Tech, etc.)
• •Definition and monitoring of relevant KPIs and data-driven optimization of campaigns and GTM approaches
• •Derivation of concrete recommendations for action for Product and Marketing
• •Active further development of processes, tools, and structures in the area of Campaigns & GTM

What you bring

• •5-8 years of experience in Product Marketing, Growth, or Campaign Management in a digital environment
• •Sound experience in go-to-market strategies, positioning, and product launches, as well as strong expertise in the conception and implementation of cross-channel (brand) campaigns
• •Very good understanding of positioning, target groups, and funnel/performance relationships
• •Experience in managing complex, cross-functional projects and stakeholders
• •Strong analytical and strategic mindset combined with a hands-on mentality
• •Proficient in using marketing and analysis tools (e.g., Tableau)
• •Very good German and English skills

The right job for you?

Apply now

Learn more about this job

You want to shape the B2C Go-to-Market and the product c