Senior Global Product Marketing Manager for AXS

About the Straumann Group

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.

With more than 12,000 employees worldwide, the Group develops, manufactures and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support and a wide range of services to dental practitioners, clinics and laboratories all over the world.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

Connected Customer Solutions (CCS)

Connected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

Position Summary

The Senior Global Product Marketing Manager for AXS is responsible for defining and driving the global marketing strategy, positioning, and commercialization of Straumann’s AXS digital platform. This role plays a critical part in accelerating adoption, enabling scalable growth, and strengthening Straumann’s leadership in integrated digital workflows. The role bridges product, commercial, and customer success teams to ensure AXS delivers a compelling value proposition across markets and customer segments.

The Global Product Marketing Manager – AXS (CCS) is responsible for driving the market expansion and commercial success of Straumann AXS, the cloud-based platform at the core of our Integrated Digital Ecosystem. This position will play a key role in driving the growth of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business. The role leads end-to-end commercialization of this promising market opportunity, from strategic positioning and customer centricity to downstream operational commercial management.

This position reports to Global Head CCS Brand and Product Marketing. The role is global in scope, based in Madrid, Spain, and requires significant presence in the countries with approximately 30-40% travel required.

Main Tasks and Responsibilities

• •Define and execute the global go-to-market (GTM) strategy for AXS
• •Shape product positioning, messaging, and differentiation within the digital ecosystem (intraoral scanners, software, services)
• •Translate business strategy into impactful marketing plans aligned with revenue and adoption targets
• •Develop scalable sales enablement tools (pitch decks, playbooks, value selling frameworks)
• •Partner with regional teams to drive sell-in and sell-out through direct and indirect channels
• •Support key deals and strategic accounts with tailored value propositions
• •Build deep understanding of customer needs (clinics, labs, DSOs)
• •Analyze market trends, competitive landscape, and digital dentistry evolution
• •Feed insights into product roadmap and innovation priorities
• •Lead global launches of new AXS features and services
• •Ensure consistent execution across regions while allowing for local adaptation
• •Monitor product performance and continuously optimize lifecycle strategies
• •Act as the central interface between Product Management, Sales, Clinical, and Marketing teams
• •Collaborate closely with Digital Solutions (CCS), ClearCorrect, and partner ecosystem teams
• •Align stakeholders on priorities, messaging, and execution
• •Drive integration storytelling across scanners, software, and treatment solutions
• •Support ecosystem expansion (partners, APIs, workflows)
• •Position AXS as the backbone of Straumann’s digital platform strategy

Education and Experience

• •8–12+ years in product marketing, preferably in medtech, SaaS, or digital platforms
• •Strong experience in global roles with multi-market execution
• •Proven track record in launching and scaling digital solutions
• •Experience working with channel ecosystems and indirect sales models
• •Ability to translate technical capabilities into compelling customer value
• •Fluent in English; other languages are an asset
• •Comfortable with up to 30-40% travel

Personal Attributes and Cultural Fit

• •Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience
• •Entrepreneurial with high ownership and “can do” mindset – willing to go extra mile as needed and accept challenges as opportunities to learn & grow
• •Excellent business acumen and proven execution abilities
• •Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment
• •Highly organized and comfortable taking ownership of multiple workstreams at once
• •High integrity, ethics, and personal values; dedication to Straumann Group’s culture
• •Strong player-learner and continuous improvement mindset