Product Marketing Manager - Workday Product

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At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Job Profile

As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercial awareness and structured execution to ensure our products are positioned competitively and activated effectively in market.

Your Key Responsibilities Will Include

• •Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensure timely delivery and measurable commercial outcomes.
• •Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customer profiles and buyer personas, ensuring consistency of messaging across regions a