Product Marketing Manager, Swisslog Healthcare

Make an Impact with Healthcare Technology Jobs That Matter

Are you ready to build a career in healthcare technology that truly makes a difference? At Swisslog Healthcare, we’re looking for passionate individuals to join us in shaping the future of care. Whether you’re exploring healthcare engineering jobs, pharmacy automation roles, healthcare IT careers, or healthcare logistics opportunities, you’ll be part of a team that’s driving innovation in medication management and hospital workflows around the world. If you’re motivated by purpose and eager to grow with a mission-driven company, we’d love to hear from you.

Short Facts

• •Augsburg
• •Maranello
• •Paris
• •Cuneo

Responsibilities

Make an impact

Product & Market Expertise

• •Develop and maintain deep understanding of both transport and pharmacy automation solutions, including hardware, software, and integrated systems, and how they address customer needs and workflows.
• •Maintain intimate knowledge of the global product line, roadmaps, and differentiators to ensure accurate positioning in the EMEA market.
• •Monitor market trends, competitive landscape, and emerging automation technologies to inform future marketing strategies.

Go‑to‑Market & Omnichannel Campaigns

• •Build and execute integrated omnichannel campaigns aligned to product launches, growth initiatives, and regional market priorities.
• •Define campaign objectives, target personas, messaging frameworks, and channel mix across digital, field, event, and sales‑enabled marketing.
• •Author and manage creative briefs to guide internal teams and external agencies in campaign execution.

Demand Generation & Marketing Performance

• •Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g., lead quality, funnel progression, conversion rates).
• •Partner with digital marketing, demand generation, and sales teams to optimize campaign performance and support long sales cycles.
• •Use data and insights to continuously refine targeting, messaging, and investment decisions.
• •Plan & execute messaging and brand presence at trade shows.

Persona‑Driven Marketing

• •Define and refine targeted personas across clinical, facilities, operations, IT, and executive decision‑makers.
• •Ensure messaging and content resonate with persona needs, pain points, and buying behaviors throughout extended B2B purchasing journeys.
• •Create and execute lifecycle management communications inclusive of internal groups as well as affected persona’s externally
• •Organize and facilitate customer advisory board program to obtain persona needs, pain points, and behaviors to improve marketing efforts, product development, and overall customer centricity.

Thought Leadership & Brand Trust

• •Drive thought leadership initiatives that elevate brand awareness and position the company as a trusted authority in healthcare logistics.
• •Develop high‑quality content such as white papers, articles, presentations, and webinars that educate the market and build credibility.

Strategic Planning & Leadership Engagement

• •Own annual marketing calendars and ensure strong alignment between product priorities, campaign timing, and sales objectives.
• •Collaborate closely with sales, product management, corporate marketing, and regional teams.
• •Perform and manage market research initiatives in partnership with collaborative departments, outside agencies and the use of AI tools

Application Requirements

What you need to succeed

• •Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA or advanced degree a plus.
• •5–8+ years of experience in B2B product marketing, preferably in healthcare, automation, capital equipment, or industrial technology.
• •Strong understanding of B2B marketing principles and long, complex sales cycles.
• •Proven experience building and managing omnichannel campaigns tied to measurable outcomes.
• •Excellent written communication skills, including writing, editing, and proofreading of marketing content in English.
• •Demonstrated ability to create clear, compelling creative briefs.
• •Comfortable presenting to senior leadership and influencing cross‑functional teams.
• •Strong verbal and written use of English. Other languages are a bonus.
• •Willingness and ability to travel up to 30% of the time.

Benefits

• •Flexible Working Options
• •Global Opportunities
• •Globally Networked Environment
• •Learn & Grow
• •Pension Scheme

Our Vision: Lead Change for Better Care

Swisslog Healthcare empowers hospitals and healthcare facilities with advanced pharmacy and transport automation solutions that streamline medication management and support clinical workflows. With over 1,200 dedicated employees serving more than 3,500 health facilities worldwide, we’re committed to improving patient safety and giving healthcare professionals more time for what matters most: caring for patients. Join us in shaping the future of healthcare.