Product Marketing Manager Stratégie d'Offres et de Pricing

Key Responsibilities

1. Structure the offer strategy

• •Analyze market developments, customer expectations, usage patterns, weak signals, and competitive movements
• •Identify development, differentiation, and value creation opportunities
• •Clarify the positioning of our offers by market segment, target, usage, and customer promise
• •Contribute to structuring our offer portfolio and enhancing its readability

2. Drive pricing and monetization

• •Define and evolve the pricing architecture of our offers
• •Work on packaging, options, bundles, service levels, discount policy, and migration paths
• •Build value analyses, business cases, and pricing recommendations
• •Measure the impact of pricing choices on acquisition, adoption, retention, revenue, and profitability
• •Recommend monetization models consistent with our product and market strategy

3. Inform product choices through market knowledge

• •Gather and formalize customer needs in conjunction with Product, Sales, and Customer-facing teams
• •Participate in prioritization by providing market, usage, value, and competitiveness insights
• •Conduct benchmarks, competitive analyses, and market studies to inform decisions

4. Prepare and execute successful go-to-market strategies

• •Define launch plans for new offers, features, or pricing changes
• •Build arguments, key messages, sales enablement tools, and appropriation materials
• •Support sales and marketing teams in understanding and bringing offers to market
• •Monitor launch performance and recommend necessary adjustments

5. Align teams around a common vision

• •Liaise between Product, Sales, Marketing, Finance, and Management
• •Give meaning to offer and pricing choices, and engage stakeholders
• •Contribute to establishing a culture of value-driven, market-driven, and business impact-driven management

The AGIRIS challenges:

• •Build the offer strategy (marketing mix, positioning, value proposition)
• •Competitive intelligence
• •Understanding customer needs
• •Anticipate market trends
• •Cross-functional management: leadership to coordinate different departments (product, support)

Your Profile

• •You have significant experience in positioning, offering, pricing, or go-to-market topics, ideally with a software publisher or a service company
• •You have strong analytical and structuring skills
• •You know how to transform a market need into an actionable recommendation for the Product and Sales teams
• •You are able to challenge, convince, and align stakeholders from different functions
• •You are impact-oriented, with a real business sensibility
• •You know how to combine analytical rigor, customer curiosity, and operational pragmatism
• •Experience in software, management, SaaS, or B2B services is highly valued
• •Knowledge of the accounting expertise sector is a real plus

What You Will Find With Us

• •A high-impact position, at the heart of our market's transformation challenges
• •Strategic and concrete topics, with real cross-functional exposure
• •An environment where Product Marketing plays a key role between market vision, offer, pricing, and commercial performance
• •Managerial and HR support to develop your skills and build your career path

Recruitment Process

• •First phone call with Sophie, our recruitment officer - 30 min
• •Interview with Kamel, PMM Manager - 1 hour
• •Interview with Didier, our Agiris marketing director - 1 hour
• •Case study and debriefing with Didier and Kamel - 1 hour
• •Final HR interview and personality test with Sophie

Your Evolutions

Our HR policy guarantees you regular support to help you progress and evolve into new missions based on your skills.