Product Marketing Manager - Marketplace

About Koesio Group

Uniting over 4500 employees in France, Belgium, Spain, and Luxembourg, Koesio provides digital solutions (printing, IT, and telecom) to its 100,000 corporate clients. Learn more about Koesio.

About Koesio Asset Management (KAM)

Our entity, Koesio Asset Management (KAM), is a rapidly growing cross-functional structure within the Group. A true hub of financial and digital services, KAM designs, operates, and industrializes high added-value solutions for the Group's subsidiaries and for its direct clients.

Why Join KAM?

• •Strong growth: Having grown from 30 to 85 employees in just 3 years, joining this adventure means participating in ambitious and innovative projects!
• •A stimulating environment: Innovation, performance, and team spirit are at the heart of our DNA.
• •The agility of a human-sized structure, the solidity of a large Group: With over 4,000 employees, the Koesio Group remains close to its entities and makes it a point of honor to value its talents.

Your Role

Within the Business Unit, we are developing Kiosk, a service platform for VSEs/SMEs, designed as a new-generation client portal. This platform provides multi-business modules simply and efficiently, and is intended to become the central service hub for our clients. In this context, we are looking for a Product Marketing Manager capable of carrying the global vision of the platform, orchestrating its roadmap, and transforming market needs into concrete value for our users.

Main Missions

Product Vision & Strategy

• •Define and articulate the medium and long-term product vision, in line with the BU's strategy
• •Identify future modules to integrate by combining market watch, customer feedback, and business opportunities
• •Build, maintain, and arbitrate the product roadmap in conjunction with technical and business teams

Product Management

• •Conduct discovery phases (user interviews, usage analysis, competitive benchmarks) to qualify needs
• •Write functional specifications and product requirements
• •Prioritize developments based on business value, effort, and overall consistency

Coordination & Performance Monitoring

• •Coordinate internal stakeholders (product, technical, business, support) around key roadmap milestones
• •Ensure the functional consistency of delivered modules and their alignment with the product vision
• •Define and monitor product KPIs (adoption, retention, satisfaction, usage) and manage associated improvement plans
• •Regularly report performance and progress to management bodies

Marketing Collaboration & Go-to-Market

• •Work closely with marketing teams to define the positioning and messaging of new modules
• •Contribute to launch plans by providing product expertise (value proposition, targets, use cases)
• •Co-build sales support materials (pitch, product sheets, demos, arguments) with marketing and sales teams
• •Share the product vision and evolutions with internal teams to facilitate their appropriation

Customer Voice & Adoption

• •Represent the platform to strategic clients and gather their needs
• •Animate the user community and capitalize on their feedback to feed the roadmap
• •Actively contribute to platform adoption and user satisfaction

Is This Your Profile?

• •Master's degree (business school, engineering school, or equivalent)
• •7 to 12 years of experience in Product Management, including at least 3 years on a B2B digital product (SaaS or service platform)
• •Knowledge of agile methodologies and associated tools (Jira, Confluence, Notion...) to interact effectively with technical teams
• •Marketing sensitivity and ability to naturally collaborate with go-to-market teams
• •Good understanding of the ecosystem