Product Marketing Manager Lighting Indoor

About Us

GEWISS is an Italian multinational company that operates internationally in the development of technological solutions and innovative services for home and building automation, energy protection and distribution, electric mobility, and smart lighting. GEWISS's history is rooted in a successful entrepreneurial journey, born from the revolutionary intuition of using technopolymer in electrical systems and guided by the values of integrity, a culture of excellence, and sustainability.

We are experiencing an ambitious and stimulating period of growth to become increasingly managerial, international, digital, and sustainable. For this reason, we need the best talents to walk alongside us, jointly supporting this continuous evolution process.

Purpose of the Position

The search is part of the strengthening of the Product Marketing Management area of the Lighting Business Unit.

Main Responsibilities

• •Analyzing the competitive scenario and product positioning, proposing the most appropriate actions to develop the reference segment, in relation to market needs and the price list structure.
• •Implementing a go-to-market product marketing strategy, including defining and communicating product value propositions and positioning in accordance with Corporate Marketing and Cluster Marketing guidelines.
• •Proposing new products/solutions to be developed, coordinating and managing market analyses, managing the launch of new products, and defining appropriate forecasts, in coordination with the Portfolio manager and Cluster Marketing.
• •Ensuring continuous interface with all internal Business Unit functions (R&D, Lighting Project) and external functions (Manufacturing, Pricing, Quality, Supply Chain, Legal, Communication, and Corporate Marketing).
• •Managing the product solution lifecycle from conceptual definition to phase-out.
• •Supporting training and promotional activities for the launch of products and/or solutions on the market.
• •Evaluating and sharing analyses, research, and market shares of competitors. Monitoring competitors' actions and strategies in different markets in collaboration with Cluster Marketing.
• •Knowing marketing communication and promotion tools for the offering and, in particular, new digital communication/social tools.
• •Visiting customers in collaboration with Cluster marketing to support the sales team.

Required Qualifications

For the position, specific and appreciable knowledge of the Lighting sector is required, preferably gained in multinational or structured companies. Furthermore, we are looking for a person with a technical diploma or a degree in Engineering / Product Design / Marketing who is sensitive to market needs. Must possess determination, initiative, results orientation, a predisposition to customer relations, and an aptitude for teamwork. A good knowledge of English is essential, and preferably a second language.

What You'll Find at Gewiss

• •A stimulating and dynamic environment that will allow you to interact with talented professionals and increasingly digital and innovative projects.
• •Autonomy and responsibility, because being fully involved is the first step to making a difference.
• •Continuous training and career opportunities. You will have access to constantly updated multimedia training content. Your results will guide your growth path.