Product Marketing Manager

An adventure made for you

Unleash your full potential by joining the Sogelink adventure. What matters most to us are your values and your mindset.

Regarding your profile

You have 8 to 10 years of experience in Product Marketing, market strategy, or Go-to-Market, ideally in fast-growing B2B SaaS environments.

You have developed:

• •Solid expertise in market analysis and customer segmentation,
• •A good understanding of user needs and business challenges,
• •Proven experience in building and executing Go-to-Market strategies,
• •Regular practice of competitive intelligence and benchmarking,
• •Ability to work cross-functionally with Product, Marketing, and Sales teams,
• •A structured, analytical, and impact-oriented mindset,
• •Proficiency in English, both spoken and written.

If you recognize yourself in this profile, welcome to the Sogelink adventure!

The missions of your adventure

As a PMM, you carry Sogelink's private sector market vision and turn it into a concrete lever for growth.

Understand and structure markets

• •Define and structure private sector customer segments
• •Develop a deep understanding of customer needs, challenges, and uses
• •Transform market insights into actionable recommendations
• •Represent the market voice internally to Product and Sales teams

Ensure continuous market and competitive intelligence

• •Monitor market trends, usage evolution, and competitive movements
• •Conduct regular benchmarks on players and positioning
• •Identify differentiation opportunities by customer segment

Build and manage Go-to-Market strategies

• •Define Go-to-Market strategies by customer segment
• •Build messages, value propositions, and narratives adapted to target audiences
• •Coordinate launches with Product, Marketing, and Sales teams
• •Ensure the consistency and impact of activation mechanisms

Activate the market with Sales and Customer Success teams

• •Develop sales support materials (pitches, content, use cases)
• •Support field teams in adopting market messages
• •Contribute to skill development in customer and market knowledge

Work in close collaboration with Product Managers

• •Share market insights to enrich customer understanding on the Product side
• •Contribute to discovery by providing a segmented reading of needs

Position open in Lyon, Nantes, or Paris.

An adventure like no other

Among our commitments

• •Teleworking charter
• •Diversity & Inclusion: We welcome every talent, and all our offers are open to people with RQTH (Recognized Worker with Disability status)
• •A Corporate Foundation and our Linkmakers: 2 associations to support each year
• •A collective of GreenMakers: environmental actions throughout the year
• •Tailored support in your career development (Career Interview, Training, Internal Mobility)

Ideally located premises

Our offices are located on the outskirts of Nantes, and accessible by both public transport and car. We work in a modern and friendly environment, with two dining areas, a relaxation area for lively ping-pong/foosball games, an outdoor space, and parking. We have two floors to comfortably accommodate our 40 Nantes employees!

Position possible in Lyon, Nantes, or Paris.

Elements of your compensation

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