Product Marketing Manager

Job Description and Missions

At Hellowork, we help thousands of companies recruit every day.

Behind our solutions, there is a simple ambition: to make recruitment more efficient, clearer, and more human.

But in a fast-evolving market, one challenge constantly arises: offering candidate and recruiter solutions that are not only high-performing but also clear, useful, and truly differentiating for recruiters.

This is precisely where the Product Marketing Manager has a key role to play!

Job Missions

As a Product Marketing Manager, you will be at the heart of the product teams and will also work with marketing and business.

Your role: ensure that what we build is understood and relevant!

To do this, you will be involved at each key stage:

Market & customer understanding

• •Analyze, understand the recruitment market and its functioning, then transform these analyses into useful insights to guide decisions.
• •Identify product opportunities from data and field feedback.

Positioning & value proposition

• •Clarify what we offer, for whom, and why it matters.
• •Transform features into concrete benefits and build a simple, clear, and differentiating positioning.

Offer structuring

• •Give coherence to all our solutions and simplify the understanding of our offer, both internally and externally.
• •Align product, marketing, and business around a common vision.

Go-to-Market

• •Build effective launches (targeting, messages, objectives) and ensure that each new feature finds its place in the market.
• •Coordinate teams to guarantee clear and impactful activations.

Adoption & performance

• •Monitor product usage and adoption.
• •Identify what works, what needs to evolve, and adjust actions to maximize business impact.

Candidate Profile

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