Product Marketing Manager

Job Title

Its main missions are:

Analyze

• •Understand the market, customer needs.
• •Develop in-depth market knowledge: trends, competition, prices, uses, technologies…
• •Identify customer needs, pain points, and opportunities for evolving or creating offers.
• •Monitor and analyze offer performance: adoption, usage, profitability, sales cycle.
• •Conduct benchmarks, market studies, SWOT / PESTEL analyses, and strategic recommendations.

Position

• •Build the product strategy and offer coherence.
• •Define the positioning, segmentation, targets, and value proposition of the assigned ranges.
• •Contribute to the construction and evolution of offers: business case, pricing model, packaging, market adaptation, sales model…
• •Monitor the product roadmap: prioritization, arbitration, cross-BU coherence, and alignment with Docaposte strategy.
• •Ensure the coherence of offers within the portfolio.

Deploy

• •Support the business.
• •Build and deploy Go-To-Market plans in conjunction with BUs, Market Divisions, and Go-to-Market teams.
• •Contribute to improving commercial performance and achieving business objectives through the structuring of offers and market launches.
• •Produce sales support tools (sales arguments, offer sheets, competitor sheets, battle cards…).
• •Support sales teams in adopting offers (training, key messages, PI…)

As a Pollux Employee

• •1 RTT day / month
• •Restaurant vouchers 8 euros/day including 4.2 euros paid by the employer
• •67% Navigo pass coverage
• •2 days of teleworking per week
• •Mutual health insurance for the whole family
• •CSE

A training and support program is planned based on your previously acquired skills and experience.

Desired Profile

The expected skills are:

Knowledge

• •Bac+5 degree with confirmed experience in digital in B2B or B2B2C (SaaS or digital transformation).
• •Mastery of marketing tools and methodologies.
• •Knowledge of Data and AI challenges and their impacts on offers and customer journeys.

Soft Skills

• •Analytical and synthetic mind.
• •Rigorous and demanding.
• •Excellent ability to work in a team and communicate effectively.
• •Ability to evolve in complex environments with multiple stakeholders.
• •Strong customer and business orientation.

Know-How

• •Build, produce, and deliver marketing and product deliverables and tools (SWOT, PESTEL, competitive intelligence, BP, OAV…).
• •Interpret / analyze and synthesize market studies, benchmark elements, and intelligence.
• •Establish and manage a marketing plan.
• •Public speaking (meetings, presentations, webinars…).
• •Ability to arbitrate, prioritize, and defend choices.

La Poste promotes diversity. Our positions are open to everyone.