Product Marketing Manager

Location: Rungis, France

Let's build a future of trust together

Thales is a global high-tech leader specializing in three sectors: Defense & Security, Aeronautics & Space, and Cyber & Digital. It develops products and solutions that contribute to a safer, more environmentally friendly, and more inclusive world. The Group invests nearly 4 billion euros per year in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum, cloud technologies, and 6G. Thales has nearly 81,000 employees in 68 countries.

Our commitments, your benefits

• •Success driven by our technological excellence, your experience, and our shared ambition
• •An attractive compensation package
• •Continuous skills development: training programs, academies, and internal communities
• •An inclusive, caring environment that respects employee work-life balance
• •Recognized societal and environmental commitment

Your daily life

We provide and support systems for air traffic management and protection. We work passionately in a modern architectural setting, striving to push the boundaries of technology in our key sectors. Located south of Paris, our site is easily accessible by public transport. The Product Marketing Manager is responsible for building the product line strategy and for designing and executing the marketing mix for the product line throughout its lifecycle, in line with the Business Line's growth and profitability ambitions and objectives. They work daily as a thought partner to the Product Line Manager.

Strategic Marketing

• •Responsible for building key strategic insights to feed the product plan and the AMS Strategic Business Plan:
• •Understanding of the market and competitive dynamics of the product line (market trends, needs analysis, segmentation, sizing, competitive analysis, product benchmarking, innovation trends, regulations, etc.)
• •Growth and profitability ambition for their product line (OI / GMOI objective)
• •Partnership levers
• •Develop the go-to-market strategy with sales teams and segment managers
• •Contribute to Black Hats exercises with the CMI
• •Participate in other product management initiatives (competitiveness plans, innovation roadmaps)

Offer Management

• •Summarize key market and customer needs and requirements (including pain points)
• •Define and test the value proposition (customer segments, positioning in the value chain, pain relievers / gain creators / gain creator evaluation)
• •Responsible for deploying value-based pricing processes (strategy and positioning)
• •Manage the monitoring, updating, and analysis of the product's installed base
• •Contribute to building the service portfolio for the product line
• •Participate in the design of customer satisfaction surveys

Operational Marketing

• •Contribute to the branding strategy and its execution for their products in compliance with Thales brand guidelines in collaboration with Communications
• •Design and execute marketing plans (objectives, KPIs, value proposition, pricing, marketing roadmap, campaigns, actions on the installed base, etc.)
• •Define global key messages on product lines and manage content (brochures, presentations, technical sheets, etc.)
• •Support customer engagement initiatives (customer journey mapping, customer community management, sales funnel management, trade shows & events)