Product Marketing Manager EMEA
TL;DR
This role at Collinson, a company that helps businesses build loyalty programs and travel benefits, involves shaping how their products are marketed across Europe, the Middle East, and Africa. You'd love this if you're a PMM who enjoys a strategic, region-focused challenge and wants to make a big impact on customer engagement and loyalty.
About the role
As the Product Marketing Manager EMEA, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.
Key Responsibilities
Craft product narrative, positioning, segmentation, and align communication with partner teams. Lead go-to-market planning, coordinating global and regional launches effectively. Develop product positioning, narratives, and marketing messages that deeply resonate with the target audience. Take ownership of the entire product marketing lifecycle, including messaging, competitive intelligence, and documenting/advocating for a frictionless customer journey, for a new product launch. Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams. Collaborate with sales, operations, and insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements. Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services. Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches. Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals. Monitor industry trends and competitive shifts, optimizing and adjusting product positioning and marketing messaging. Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.
Knowledge, skills and experience required
- •Proven experience in Product Marketing
- •Data driven and results
Interested in this role?
Apply directly on Collinson's website.
Similar roles
PMM Jobs Weekly
Get the best product marketing roles in Europe delivered to your inbox every Monday.