Product Marketing Manager B2B

About Epsor

As a mission-driven company (B CORP certified), our purpose at Epsor is to guide today's savers for tomorrow's benefit. We are transforming employee savings and retirement by making them simpler, more transparent, and more responsible. Since 2017, we have been putting our expertise at the service of companies to help their employees better understand, appropriate, and invest their employee savings and retirement, based on 3 pillars:

• •a fluid and educational saver experience
• •high-performing and committed investments
• •comprehensive support to energize and manage the scheme

Thus, our large corporate clients choose us for this approach, which allows them to value employee savings and retirement as a major asset of their compensation policy. Our innovative approach also allows us to be among the top 10 players in employee savings and retirement.

Context

Epsor in figures means...

• •🏢 2,500 clients
• •👥 250,000 users
• •💰 3 billion euros in assets under management

Epsor has just taken a new step with the launch of Tuttim, our individual social balance sheet application that helps companies highlight all of their compensation policy. A new product that expands Epsor's offering and changes the way we are perceived by HR Directors and C&B Directors of our key accounts.

The Role

To help us amplify our impact, we are recruiting a BtoB Product Marketing Manager on a permanent contract (CDI). Reporting to the Marketing team and the CMO, in close collaboration with the Sales/CSM and Product teams, you will be responsible for how our offerings are understood, presented, and used in the field. You will build clear and differentiating messaging, and you will develop the materials that enable the teams to sell effectively to demanding interlocutors (HR, Finance, etc.).

Your Missions

🧭 Establish the messaging strategy

You will build and maintain Epsor's discourse: pitch per persona, value proposition, compelling angles adapted to HR and financial decision-makers of key accounts. You will manage competitive intelligence: battlecards, positioning. And you will ensure that this work actually lands in the field, not just in a slide deck.

• •Develop and refine the pitch per target and per product pillar (employee savings, retirement, Tuttim)
• •Build and maintain competitor battlecards: differentiating arguments, responses to objections, positioning against each key competitor
• •Conduct continuous competitive intelligence and be proactive in proposing solutions
• •Collect feedback from the field (Sales, CSM) and translate it into concrete actions

🚀 Lead product launches end-to-end

From defining the messaging to briefing the teams, including support materials: you will orchestrate the launches of new features. You will work hand-in-hand with the Product team and ensure that each launch is useful for the sales teams.

• •Prepare and execute launches: messaging, Sales and CSM brief, dedicated support materials
• •Produce sales enablement tools: sales presentations, demos, videos, client testimonials, scripts. Quality, not quantity
• •Write client newsletters at key moments: new features, regulatory changes, upsell
• •Produce long-term client support content: FAQs, webinars, guides

🎓 Train and animate Sales and CSM teams

You will train, animate, and help them progress. You will ensure that each salesperson masters the pitch and knows how to answer the toughest objections.

• •Ensure continuous training: workshops, role-playing, debriefing sessions
• •Be the guarantor of the discourse: when a salesperson hesitates in front of a prospect, you have the answers