Product Marketing Manager

AsiaVerify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia-Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties.

The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market-ready value propositions.

This role ensures AsiaVerify’s products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.

Core Responsibilities

1. Go-to-Market Partnership & Product Launches

Act as a GTM partner across Product, Sales, and Marketing

Lead product launch planning and execution, including:

• •Hard launches (major platform releases, new products, market expansions)
• •Soft launches (feature releases, enhancements, beta programs)

Define launch objectives, target audiences, messaging frameworks, and activation plans

Ensure launches are aligned with:

• •Commercial priorities
• •Product roadmaps
• •Market timing and customer needs

2. Product Positioning & Messaging

Translate scoping documents, technical specifications, and feature lists into:

• •ICP-fit product narrative
• •Clear customer benefits
• •Differentiated value propositions
• •Outcome-led messaging

Own core product narratives, including:

• •What problem we solve best
• •Use-case messaging
• •Buyer-specific value stories
• •Problem-to-solution articulation

Maintain consistent messaging across all customer-facing channels

3. Sales Enablement & Commercial Support

Partner closely with Sales to enable commercial success through:

• •Product collateral
• •Sales decks and pitch materials
• •One-pagers, battlecards, and FAQs
• •Case studies

Support deal cycles by:

• •Clarifying product value in customer contexts
• •Helping tailor messaging for priority accounts and segments
• •Supporting CS with natural upgrade pathways

Continuously refine sales assets based on field feedback and deal learnings

4. Competitive Intelligence & Market Insight

Own competitive analysis and market positioning

Develop and maintain:

• •Competitive battlecards
• •Win/loss insights
• •Differentiation narratives

Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify’s markets via an intelligence feed framework

5. Analyst & External Engagement

• •Engage with industry analysts, research firms, and ecosystem partners
• •Support analyst briefings, inquiries, and market submissions
• •Ensure AsiaVerify’s product story is accurately and compellingly represented externally

6. Cross-Functional Collaboration

Act as a trusted partner across the business, working closely with:

• •Product Management
• •Sales Leadership
• •Marketing (Demand, Content, Events, Comms)
• •Customer Success

• •Provide structured feedback loops from market/CS → sales → product
• •Help inform product roadmaps through market insight and customer feedback

What Success Looks Like

• •Product launches are clear, coordinated, and commercially effective
• •Sales teams feel confident articulating AsiaVerify’s value
• •Product capabilities are consistently framed around customer outcomes
• •AsiaVerify is clearly differentiated in a competitive, fast-moving market
• •Strong alignment exists between roadmap, GTM execution, and market demand

Profile We’re Looking For

• •Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)
• •Proven ability to work at the intersection of Product, Sales, and Marketing
• •Strong storytelling and messaging skills
• •Commercially minded with a deep appreciation of sales realities
• •Comfortable engaging externally with analysts and senior stakeholders