Product Marketing Manager

Turn technical innovation into commercial growth and shape how world-class media technology is brought to market globally. Appear is a global media technology company building high-performance media processing and delivery solutions used by broadcasters, media companies, and service providers worldwide. As we continue to grow globally, we are strengthening the Product Marketing function and are now looking for a Product Marketing Manager to help turn innovation into clear market impact and commercial growth. This is a highly visible cross-functional role with direct influence on how Appear’s products are positioned, launched, and sold globally. Working closely with Product Management, Sales, Solutions Engineering, and Marketing, you will translate technical capabilities into compelling customer value, strengthen go-to-market execution, and help accelerate our continued growth.

Your Responsibilities May Include

• •Own product positioning, messaging, and value propositions across key products and audiences
• •Lead go-to-market execution for launches, updates, and commercial priorities
• •Build sales enablement tools including battlecards, talk tracks, ROI/value messaging, and pitch assets
• •Gather customer, competitor, and market insights to strengthen commercial decisions and product narratives
• •Collaborate across Product, Sales, Engineering, and Marketing to drive alignment and results

Must Have Experience

• •Experience in Product Marketing, Product Management, Technical Marketing, or similar commercial/strategic roles
• •Proven ability to position technical or complex products in a clear and differentiated way
• •Strong commercial mindset with understanding of how marketing supports revenue growth
• •Excellent stakeholder management skills across technical and commercial teams
• •Strong communication skills with ability to influence and drive initiatives cross-functionally

Nice to Have Experience

• •Background in broadcast, media technology, networking, SaaS or infrastructure environments
• •Familiarity with go-to-market planning and product launch execution
• •Experience building sales enablement tools or ROI/value-based selling materials
• •Understanding of enterprise sales cycles and technical buying journeys
• •International or global business experience

Why Appear?

• •Join a growing global technology company with customers across the world
• •Play an important role in shaping products used in demanding live media environments
• •Collaborate internationally in a diverse and highly skilled organisation
• •Flexible working practices that support balance and productivity
• •A range of local benefits based on country of employment
• •Opportunities for development, ownership, and long-term career growth
• •Inclusive culture with regular social events and team activities

Practical Information

• •Application deadline: We will consider applicants on a rolling basis
• •Location: UK or Norway
• •Language requirements: Excellent spoken and written English

Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries. Over the past 20 years, Appear’s world-renowned team of experts made us the most progressive and forward-thinking company in the industry. Our relentless emphasis on modularity and functional versatility places us at the forefront of driving innovation in live production technology. We proudly count the world’s leading content creators amongst our esteemed list of customers who trust our solutions to deliver the highest profile live media with integrity and efficiency. Appear’s global operation includes centres of excellence in Oslo, Sweden, Southampt