Product Marketing Lead

We’re looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio. This is a highly cross-functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth. Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. Named one of TIME Magazine’s Top 100 Inventions of 2020.

We’re over 200 employees spread across the world.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing

• •Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment
• •Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance
• •Lead end-to-end GTM planning for all product launches, from concept to commercialization
• •Collaborate closely (be the “glue”) across our product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans
• •Deeply understand our customer, market trends, and competitors — and translate insights into actionable strategies
• •Drive consumer research, surveys, and testing to validate positioning and inform product strategy
• •Support retention team with messaging frameworks that nurture and upsell across the customer lifecycle
• •Own and execute our packaging and POS approach, clearly articulating the Yoto brand story and product benefits in a retail environment
• •Build & nurture a high-performing team of product marketing managers & insights specialists

What you’ll bring

• •7+ years of experience in product marketing, brand strategy, or consumer marketing in a high-growth DTC or eCommerce environment
• •Proven track record of launching products & owning GTM strategies end to end
• •Strong strategic thinking with a deep understanding of consumer psychology and storytelling
• •Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action
• •Highly collaborative, with experience working cross-functionally across product, creative, and commercial teams
• •Experienced leader, who builds & develops brilliant teams
• •Excellent communication and presentation skills — confident in influencing at all levels
• •Agile, curious, and energised by building in a fast-paced, entrepreneurial environment
• •Bachelor's degree
• •A passion for audio content and technology
• •Ability to think on your feet, and learn fast