Product Marketing Content Manager - Ask Locala

Job Details

Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer. Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.

The Opportunity

To scale Locala's product-driven differentiation externally (and boost adoption internally), we're hiring a Product Marketing Content Manager reporting to the Product Marketing Director in Paris to build a measured, centralized, and frequently updated ecosystem of product-led content, with interactive demos as the North Star asset.

You'll be at the heart of how Locala Planning is explained, showcased, adopted, and remembered.

Your Mission

Build Locala's Product Story Machine for Locala Planning: create wow effect product content (interactive demos, demo videos, one-pagers, feature decks), run the internal Content Hub that distributes them, and drive measurable adoption with Sales Enablement and Marketing.

Your Responsibilities

1) Create best-in-class product-led assets (core focus)

• •Build and maintain interactive demos (Arcade) showcasing Locala Planning capabilities and core use cases.
• •Produce demo videos (Loom) and high-quality feature one-pagers / mini-decks that translate product value into crisp, sales-ready narratives.
• •Create smart variations by objective, country, feature, and when relevant, vertical.
• •Keep assets aligned with product reality and GTM narrative (you'll own the craft; Product Marketing owns the strategy).

2) Own Locala's Content Hub and its roadmap

• •Take full ownership of Locala's internal Content App: structure, discoverability, content governance, analytics.
• •Build a scalable operating model: templates, roadmap, versioning, refresh cadence, contributor workflow.
• •Improve how the hub supports the full GTM journey (in collaboration with Enablement).

3) Drive adoption and make content actually used

• •Partner closely with Sales Enablement to roll out content: asset of the week, playbooks, internal comms, short trainings, best-case examples.
• •Build an adoption feedback loop: collect field insights, track usage by region/country, iterate continuously.
• •Establish a simple measurement framework in year 1 (usage/adoption/productivity), then progressively connect it to pipeline influence in year 2.

Your Profile

Must-have

• •~2+ years of experience producing marketing content in a tech/B2B/SaaS environment (or equivalent).
• •Strong product storytelling skills: you can turn a complex feature into a clear, convincing narrative.
• •High bar for craft (visual + copy): structured, sharp, modern, wow effect output.
• •English fluent: the role is global.
• •A measure & improve mindset: you care about adoption, usage, and continuous iteration.

Nice-to-have

• •Experience in adtech/martech/data products.
• •Familiarity with interactive demo tools (Arcade, Storylane, Navattic...).
• •Sales sensitivity or prior exposure to sales workflows (prospecting, follow-ups, objection handling).

Portfolio required: if you can, please include a portfolio (or examples) showing relevant work: demos, decks, videos, one-pagers, product-led campaigns, enablement assets, or structured content systems.

Tools & Environment

Arcade, Loom, Figma, Canva, Google Suite, HubSpot, Salesforce, Gemini (advanced), and optional workflow automation tools (Make/n8n). You'll have direct access to Product Marketi