Product Marketer

Are you data-driven, creative, and always looking for new ways to make an impact? Do you think in terms of funnels, growth loops, and clever experiments? And are you “AI-native,” someone who automatically thinks: how can this be smarter, faster, and better with AI? Then we are looking for you!

Your Mission

In our Land & Expand team (4 colleagues), you are the specialist in product marketing and growth within our marketing department. You optimize funnels, campaigns, and user journeys to maximize activation, upsell, and retention. With a data-driven and AI-first approach, you build smart campaigns and growth loops that make our existing customers grow.

What Will You Do

• •GTM & content creation: You liaise with Go-To-Market (GTM) regarding feature releases and develop content that accelerates adoption and clearly communicates value. You translate new features into activation, upsell, and additional revenue for existing customers.
• •Translate data into action: You work with tools like Mixpanel, PowerBI, and HubSpot to analyze behavior and identify opportunities. You see where users drop off and immediately come up with a plan to improve that.
• •User journeys & activation: With tools like Appcues, you optimize onboarding flows and in-app communication. You ensure that users experience value faster and remain active.
• •Funnels & growth loops: You analyze and optimize funnels and build scalable growth loops that directly contribute to activation, retention, and upsell.

The Team

You will join a young and driven team:

• •Team Lead Land & Expand: Your coach and strategic point of contact.
• •Product Marketeer: Your regular sparring partner, your support for everything related to product marketing.
• •Customer Marketing Specialist: The expert in customer campaigns and activation, who together with you ensures that product marketing delivers direct results.
• •Go-To-Market Specialist: The Go-To-Market Specialist drives product launches and connects product with business and stakeholders. You work closely together to translate the right positioning, messaging, and market approach through various channels to the customer.

Together, you ensure that customers stay, grow, and become true Yuki ambassadors.

Are You The Product Marketer We Are Looking For

Who are you? You are analytically strong, creative in your approach, and energized by building and improving campaigns. You think in opportunities, love to experiment, and base your choices on data. In addition, you check off as many items as possible from the list below:

• •Completed HBO/WO education;
• •2–5 years of work experience in (product) marketing, growth, or lifecycle marketing;
• •Knowledge of or work experience in financial administration and/or the accountancy industry and SaaS is a big plus;
• •Experience with tools such as Mixpanel, HubSpot, Appcues, and PowerBI;
• •You take initiative, are positive, and primarily think in possibilities;
• •You are good at project-based work and easily switch between different teams;
• •Experience with writing content (GTM);
• •Experience with Product-Led Growth (PLG) is a strong advantage;
• •You are analytically strong;
• •You have excellent command of the Dutch language;
• •Within Yuki, the working language is English, so it is important that you have basic English skills, both verbally and in writing.

Do not hesitate to apply, even if you do not meet all requirements; if the role appeals to you, we would love to hear from you!

Muy Importante: What’s In It For You

• •Financial security: An excellent basic salary plus full pension coverage;
• •Work-life balance: 28 vacation days (with the option of 5 extra days), plus the possibility of workation;
• •Development budget: A generous training budget available for personal development;
• •Tools for success: The best hardware, an Apple or Dell laptop