Product Marketeer

Are you data-driven, creative, and always looking for new ways to make an impact? Do you think in terms of funnels, growth loops, and smart experiments? And are you an “AI native,” someone who automatically thinks: how can this be done smarter, faster, and better with AI? Then we are looking for you!

Your Mission

In our Land & Expand team (4 colleagues), you are the specialist in product marketing and growth within our marketing department. You optimize funnels, campaigns, and user journeys to maximize activation, upsell, and retention. With a data-driven and AI-first approach, you build smart campaigns and growth loops that help our existing customers grow.

What are you going to do?

GTM & Content Creation

You liaise with Go-To-Market (GTM) regarding feature releases and develop content that accelerates adoption and clearly demonstrates value. You translate new features into activation, upsell, and additional revenue from existing customers.

Translating data into action

You work with tools like Mixpanel, PowerBI, and HubSpot to analyze behavior and identify opportunities. You see where users drop off and immediately come up with a plan to improve the situation.

User journeys & activation

With tools like Appcues, you optimize onboarding flows and in-app communication. You ensure that users experience value faster and remain active.

Funnels & growth loops

You analyze and optimize funnels and build scalable growth loops that contribute directly to activation, retention, and upsell.

The Team

You will join a young and driven team:

• •Team Lead Land & Expand: Your coach and strategic point of contact.
• •Product Marketer: Your dedicated sparring partner, your rock for everything related to product marketing.
• •Customer Marketing Specialist: The expert in customer campaigns and activation, who works with you to ensure that product marketing delivers immediate results.
• •Go-To-Market Specialist: The Go-To-Market Specialist drives product launches and connects the product with the business and stakeholders. You work closely by translating the right positioning, messaging, and market approach to the client across various channels.

Together, you ensure that customers stay, grow, and become true Yuki ambassadors.

Are you the product marketer we are looking for?

Who are you? You are analytically strong, creative in your approach, and get energy from building and improving campaigns. You think in terms of opportunities, enjoy experimenting, and base your choices on data. Additionally, you tick off as many things as possible from the list below:

• •Completed higher professional or university education
• •At least 1 year of experience with (product) marketing, growth or lifecycle marketing
• •Knowledge of or work experience in the financial administration and/or accountancy sector is a big plus, and SaaS is a big plus
• •Experience with tools such as Mixpanel, HubSpot, Appcues, and PowerBI
• •You take initiative, have a positive attitude, and primarily think in terms of possibilities
• •You are good at working on projects and liaise easily with different teams
• •Experience with content writing (GTM)
• •Experience with Product-Led Growth (PLG) is a strong plus
• •You are analytically strong
• •You have an excellent command of the Dutch language
• •English is the working language at Yuki, therefore it is important that you have basic English skills, both spoken and written.

Do not hesitate to apply, even if you do not meet all the requirements; if the role appeals to you, we would like to hear from you!

Muy importante: what’s in it for you

• •Financial security: An excellent base salary, plus full pension coverage
• •Work-life balance: 28 vacation days (with the option of 5 extra days), plus the possibility of a workation
• •Development budget: A generous training budget available for personal development
• •Tools for success: The best hardware, a company Apple or Dell laptop, and a home office budget to set up your home workspace optimally. Additionally, we offer the option of a bicycle lease scheme via Lease-a-Bike
• •Scale-up energy, with global power: Benefit from the advantages of a vibrant scale-up and the stability and (network) benefits of the global Visma Group
• •Wellbeing & focus: A healthy, catered lunch at the office every day and access to lifestyle coaches and other initiatives; we take care of you so that you can perform at your best and stay focused
• •Exclusive events: Participate in team outings, the Yuki Gala, Partner Days, and teambuilding days where successes are celebrated on a grand scale.

What does the application process look like?

• •Apply: Apply now! We will contact you as soon as possible.
• •Get to know us: Get to know us through our Talent Acquisition Team.
• •First interview: Dive deeper into our first interview with the Team Lead
• •Second interview: Prepare a case study and discuss it with the Team Lead and Head of Marketing.
• •Third interview: Conclude the job interview with our People Manager and Country Director.
• •Offer: If we see a match, you will receive an offer!