Manager of Product Marketing (Credential Lifecyle)

What the Job Involves

• •As Manager, Product Marketing for Credential Lifecycle, you will lead product marketing for capabilities such as vault, network tokens, real-time account updater, digital wallets and more as portfolio expands.
• •You will play a key role in how these products are positioned and brought to market, translating technical capabilities into clear value for merchants.
• •This role sits close to our performance proposition. You will collaborate closely with Product, Commercial, and the Product Marketing Manager for Performance to ensure these capabilities are effectively integrated into broader performance-led narratives and go-to-market initiatives.
• •This is a hands-on role focused on execution, clarity, and impact. You will own go-to-market initiatives, campaigns, and messaging within your area, ensuring these products are well understood and adopted.
• •Own Product Marketing for Credential Lifecycle: Lead product marketing for vault, network tokens, real-time account updater, digital wallet capabilities, and key products as portfolio expands. Translate technical features into clear, outcome-led value for merchants.
• •Drive Go-to-Market Execution: Own the execution of go-to-market initiatives across launches, feature rollouts, and adoption programs. Ensure delivery is aligned, timely, and high-quality.
• •Positioning and Messaging: Develop clear and differentiated messaging that connects credential lifecycle capabilities to merchant outcomes such as higher acceptance, reduced payment failures, and improved customer experience.
• •Partner Closely with Performance PMM: Collaborate closely with the Product Marketing Manager for Performance to ensure alignment across narratives, campaigns, and value propositions. Contribute to a cohesive performance story across products.
• •Support Forward-Looking Capabilities: Contribute to how new capabilities are positioned, helping merchants understand how to manage and use credentials more effectively across their payment stack.
• •Execute Integrated Campaigns: Deliver product marketing campaigns across channels. Work with digital, brand, and regional teams to ensure consistency and reach.
• •Support Commercial Enablement: Create clear and effective collateral that helps commercial teams communicate the value of credential lifecycle capabilities to merchants.
• •Own Performance: Track performance across your initiatives. Use data to identify opportunities and optimise outcomes.
• •Act as a Subject Matter Expert: Build strong understanding of tokenisation, credential lifecycle, and emerging capabilities. Support internal teams with insight and guidance.
• •Improve Ways of Working: Contribute to improving product marketing processes and approaches within your area

Requirements

• •Product Marketing or Payments Experience: Experience in product marketing, go-to-market, or payments-related roles. Familiarity with tokenisation, digital wallets, or credential lifecycle concepts is a strong plus.
• •Strong Executor in Complex Environments: Able to take ownership of projects and deliver high-quality work across multiple stakeholders and priorities.
• •Go-to-Market Experience: Strong experience supporting or executing integrated product launches and adoption campaigns across channels.
• •Clear Storytelling Ability: Able to simplify complex concepts and communicate them in a clear, compelling way.
• •Data-Driven Mindset: Comfortable using data to evaluate performance and guide improvements.
• •Collaboration and Influence: Able to work across teams and build strong relationships in a fast-moving environment.
• •Ownership and Accountability: Takes ownership of outcomes and drives work through to completion.
• •Builder’s Mindset: Comfortable working in ambiguity and motivated by shaping new areas from the ground up