TL;DR
This freelance role at Hays, a global recruiting company, means you'll be shaping how their products are marketed across different countries, working onsite in Cremona. You'd love this if you're an independent PMM who enjoys international strategy and the Italian lifestyle.
About the role
Your New Company
Our client is a leading Italian company in the ITC sector. We are seeking an International Product Marketing Manager to join our team.
Your New Role
The main objective of the role will be the definition and execution of the go-to-market strategy for the launch of the client's products in Europe. The International Product Marketing Manager will deeply analyze the market, the competition, and the target; will define the value proposition and the marketing plan; and will be strongly focused on measuring marketing KPIs in order to optimize ROI. The candidate will work closely with a cross-functional team (product manager, frontend and backend developers, designers, support and compliance departments, etc.).
Responsibilities
- •Market and competitive scenario analysis
- •Target (personas and archetypes) analysis through quantitative and qualitative research methods
- •Adaptation of the marketing strategy (value proposition, key selling points, messages, tone of voice, etc.) for the international market
- •Briefs creation for creative concept requests (visuals for display campaigns, radio spots, TV spots, etc.)
- •Content strategy definition (editorial plan)
- •Customer journey analysis and optimization (site, cart, service communications, reserved areas, panels, etc.)
- •Promotion methods and sales channels definition
- •Up-selling and cross-selling strategies definition
- •Media plan development
- •Suppliers contacts management
- •Digital advertising campaigns management
- •Traffic and conversion analysis
- •ADV-Budget distribution
- •ROI optimization
- •Identification of new revenue opportunities
Requirements
- •Bachelor’s degree in marketing, communications or related field
- •At least 10 years' experience as marketing manager or similar role
- •Fluent English speaker
- •Experience with international product launches and integrated marketing campaigns
- •Excellent communication and writing skills
- •Strong time management and organizational abilities
- •Solid computer skills, including MS Office
- •Google Analytics and Google Ads
What to Do Now
If you are interested in this opportunity, click on "Apply now". If this opportunity is not in line with your expectations, but you are looking for a new job, visit our website to discover new ones. Candidates of both sexes, after having read the mandatory privacy information on the website www.hays-itservices.it, are asked to send their CV. Hays Solutions S.r.l. with sole shareholder. Subject to the direction and coordination of Hays Plc
Interested in this role?
Apply directly on Hays's website.