TL;DR
This Head of Product Marketing role at Readdle means you'll lead all things marketing for their popular Calendars app, a productivity tool for Apple users, with a big goal to double its growth. If you're a senior PMM who loves owning strategy, leading a team, and driving significant revenue growth for a well-loved product, you'll thrive here.
About the role
Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
Reporting to the VP of Marketing, the Head of Product Marketing takes ownership of Calendars' growth, adoption, and engagement efforts; and helps connect our products with the productivity challenges that our customers face. You will lead and coach a team and be accountable for KPIs across acquisition, activation, retention, and monetization. Calendars has a real opportunity to double its growth in the next 18 months, and we are looking for a stellar PMM leader to fulfill this potential.
What will you do in this role:
• Expand the top of the funnel through brand distinctiveness and improved awareness. Lead the evolution of the value proposition, positioning, and messaging informed by user research, market insights, and business model refinements. This should include recommendations for product enhancements, user journey optimization, and the product pricing strategy. Use this as a foundation to grow mindshare of the Calendars app through Paid, Earned, and Owned media.
• Develop and execute a plan to double revenue growth over the next 18 months. Develop a clear understanding of the value exchange dynamics of the product. Lead a cross-functional team in the identification and subsequent unlocking of growth levers through the process of rapid data-driven experimentation.
• Own the conversion and activation journeys for all user segments. Work closely with Lifecycle, Customer Support, Customer Insights, and Product teams to define user segments and journeys. Use best practice knowledge and insights-led hypotheses to create a testing roadmap and own the conversion KPIs.
• Run pricing and paywall tests. Create a roadmap of
Interested in this role?
Apply directly on Readdle's website.