Director, Product Marketing

Director, Product Marketing

About Foundant

At Foundant, we empower mission-driven organizations to manage their data, workflows, and impact with our comprehensive software solutions. From grant management and community foundations to process automation and data collaboration, our combined expertise supports a diverse range of organizations - from nonprofits and charitable entities to corporations and governments. We’ve created a powerhouse of solutions designed to meet the unique needs of organizations striving to make a difference. Together, we’re setting new standards in innovation, flexibility, and impact management by helping organizations achieve their missions more efficiently and effectively.

Position Overview

We’re looking for a Director of Product Marketing to lead positioning, go-to-market strategy, sales enablement, and storytelling across a growing and increasingly complex product portfolio. This is a highly cross-functional role for someone who has thrived inside a fast-growing company, particularly one that has scaled rapidly through acquisitions and mergers, and who knows how to bring clarity, focus, and momentum to multiple products, audiences, and product releases and launches at once.

This is a hands-on role for a product marketing leader who is also an exceptional writer and editor. You’ll personally craft and refine core messaging across product web pages, launch sales materials, help message client and demand generation emails, all while setting a high bar for clarity and quality. While you’ll live in Marketing, you’ll sit at the center of Product, Sales, Demand Generation, Strategy, Client Success, and Client Marketing, translating product value into compelling and actionable GTM plans, and sales-ready assets, while also acting as a trusted advocate for the product both internally and externally.

Where You’ll Work

As a remote-first workplace, we believe in offering flexibility and the freedom to work where it suits you best, while staying connected through technology. Our global network of talent is supported by physical office hubs and virtual collaboration, fostering a dynamic environment where innovation and growth thrive. With headquarters in Bozeman, Montana (Foundant), Toronto, Canada (SmartSimple), and our EMEA office in Dublin, Ireland, you’ll be part of a globally connected team. Whether you’re working remotely or from one of our office locations, you’ll be contributing to a vibrant, collaborative culture focused on driving meaningful impact across the world.

What You'll Do

Product & Portfolio Marketing Leadership

• •Own product marketing release strategy across multiple products, solutions, and market segments.
• •Develop and refine positioning, messaging, and value propositions that clearly differentiate products in competitive markets.
• •Balance short-term launch execution with long-term portfolio and platform narratives.
• •Bring structure and cohesion to product lines shaped by mergers or acquisitions.

Go-to-Market Strategy & Execution

• •Lead end-to-end GTM marketing planning for new product releases and launches, major enhancements, and market expansions.
• •Build comprehensive GTM packages for internal and external use, including:
• •Launch plans and timelines
• •Sales enablement materials (decks, battlecards, talk tracks, FAQs)
• •External messaging, and promotional schedules
• •Direct ownership of key written assets such as product page copy, brochures, campaign emails, and launch messaging.
• •Partner closely with Demand Generation and Client Marketing to ensure launches are supported by strong, coordinated campaigns.

Sales & Product Partnership

• •Work deeply embedded with Sales to understand buyer needs, target markets, objections, and deal dynamics.
• •Enable Sales with clear messaging, toolkits, and training that improve confidence and conversion.
• •Collaborate really closely with Product and Product Management to influence roadmap discussions, market prioritization, messaging and launch readiness.

Internal & External Advocacy

• •Serve as a product evangelist internally, ensuring teams understand not just what the product does, but why it matters to prospects and clients.
• •Act as the external advocate for the product, through clear positioning and messaging of value, customer storytelling, and participation in events, conferences, webinars, or briefings as needed.
• •Gather and synthesize market, customer, and competitive insights to continuously sharpen messaging and GTM strategy.

What You'll Need

• •5+ years of experience in progressive roles in product marketing, ideally within a fast-growing B2B or SaaS company.
• •Proven experience navigating rapid growth, acquisitions, or mergers, and successfully marketing products through periods of change.
• •Demonstrated ability to manage multiple products, segments, and launches simultaneously without losing clarity or momentum.
• •Strong track record of building and executing successful GTM strategies—from internal enablement to external market activation.
• •Exceptional communication skills, with the ability to influence and align stakeholders across Product, Sales, Marketing, and Leadership.
• •Exceptional writing and copy writing and editing skills, with experience producing polished, high-performing product marketing content. You are comfortable being the person who ensures the message is right - and written well.
• •Experience working together with Demand Gen, Client Marketing and Client Success to drive adoption, pipeline, and growth.
• •Highly organized, strategic thinker who can zoom out to the big picture while driving crisp execution.
• •Comfortable operating in ambiguity and energized by complexity and scale.

Why You’ll Love Working at Foundant

At the heart of everything we do is a commitment to innovation and making a positive impact. Whether you’re working on projects that empower not-for-profits, community foundations, or corporations, your contributions will help drive real-world change. We offer competitive salary and benefit