Director of Product Marketing

About Benifex

We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in. 🚀

Why should you apply? 🌟

• •Take full ownership of transforming Product Marketing at Benifex, moving from feature‑led messaging to a value‑driven, buyer‑centric approach.
• •Play a pivotal leadership role shaping how we go to market, influencing product strategy, sales enablement and commercial outcomes.
• •Lead and develop a talented, international Product Marketing team through a significant maturity journey.
• •Operate as a true player‑coach in a high‑impact role that balances strategy with hands‑on execution.

Role Overview 🚀

As Director of Product Marketing, you will define and lead the global product marketing strategy at Benifex, reporting directly to the Chief Marketing Officer. This role is central to a major transformation, evolving the function from product‑ and feature‑focused messaging to a value‑led, buyer‑centric approach grounded in customer insight and business impact. You will oversee go‑to‑market strategy, positioning, messaging, enablement and competitive intelligence across a complex, multi‑product portfolio. As a senior leader, you will operate as both a strategist and a player‑coach, leading and developing a high‑performing team of three while remaining hands‑on where it matters most.

Responsibilities 🤘

• •Define and own the global product marketing vision, strategy and operating model.
• •Lead the transformation of messaging from feature‑based to value‑ and outcome‑driven storytelling.
• •Lead, mentor and develop a global team of Product Marketing Managers, fostering collaboration and growth.
• •Own product and value messaging, ensuring consistency across the organisation.
• •Oversee end‑to‑end go‑to‑market planning and execution for products, features and solutions.
• •Build a centre of excellence for product marketing, ensuring strong cross‑functional alignment and end‑to‑end readiness for launches and go‑to‑market execution.
• •Partner closely with Product, Sales, Customer Success, and other teams to ensure successful launches and adoption.
• •Develop packaging, pricing and monetisation strategies in collaboration with Product and Finance.
• •Establish clear frameworks, processes and KPIs for product marketing impact and effectiveness.
• •Represent Product Marketing at senior and executive level, influencing strategy and decision‑making.

What are we looking for? 🔎

• •Proven experience as a Director (or equivalent senior leader) within Product Marketing.
• •Strong background in B2B SaaS, working with complex products and enterprise customers.
• •Demonstrated experience leading a product marketing transformation or maturity journey.
• •Deep expertise in go‑to‑market strategy, positioning, messaging and sales enablement.
• •Experience influencing product roadmaps and commercial strategies at a senior level.
• •Strong people leadership skills, with experience leading and developing teams.
• •Comfortable operating in ambiguity, change and scaling environments.
• •Highly collaborative, able to bring teams together across functions.
• •Data‑informed mindset, using insights from research, analytics and performance metrics to shape strategy.
• •Confident communicator, able to present to leadership teams and build compelling business cases.

Bonus points for

• •Exposure to HR tech or adjacent industries.
• •Experience operating across international or global markets.

Great benefits

• •💰 Salary from £105,000.
• •🤸 Flexible work – choose a working setup that works for you, our only ask is to see you once a month in the office and you must be based in the UK or Ireland.
• •💸 Full access to our comprehensive benefits package, including discounts from hundreds of high street brands, salary sacrifice schemes across Finance, Health, Tech, and more.
• •✈️ 25 days holiday plus your local bank holidays.
• •🎂 Your birthday off.
• •❤️ Two half day wellbeing days.
• •🩺 Healthcare cash plan to cover the costs of day-to-day healthcare.
• •🧠 Employee Assistance Plan 24/7 365 support.
• •🤒 Income Protection (75%) and life assurance (4x salary).
• •💰 Referral bonuses.
• •🌟 Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave.
• •✈️ Work from Anywhere policy for 90 days.
• •🏖️ Buy and Sell scheme for holidays.
• •💳 £50 monthly allowance to spend on whatever takes your fancy, your very own Benifex card will be topped up at the start of each month.

**Please note we are unable to offer visa sponsorship and require to people to be based in the UK for this position**

Apply today!