Alternant product marketing manager débutant

As a Junior Product Marketing Manager Apprentice (M/F), you will play a key role in enhancing and promoting our satellite IoT communication solutions. You will be responsible for defining the positioning of our offerings, supporting launches, managing technical marketing messages, and supporting commercial activities through targeted tools. You will act as a link between the product, marketing/communication, sales, and engineering teams.

The Missions

Strategy, monitoring, and market analysis

• •Define the positioning of satellite IoT services according to target verticals.
• •Identify differentiation levers against competitors.
• •Maintain competitive intelligence (technologies, players, economic models).
• •Participate in analyzing customer needs and segmenting target markets.

Sales team support

• •Develop arguments and technical support materials to highlight the advantages of services (features, latency, coverage, autonomy, integration, cost, etc.).
• •Produce collateral and sales support tools: product sheets, presentations, demo kits, service level simulators, etc.

Product launches

• •Coordinate the launches of new products and services.
• •Organize content production in collaboration with the marketing/communication team (documentation, web, videos, webinars, newsletters).

Product promotion

• •Prepare product demonstrations, presentation materials, technical data sheets, and talking points for trade shows and events in coordination with the marketing/communication and sales teams.
• •Maintain a showroom to present products and their use cases to visitors (customers, partners, institutions).